Degree Qualifications Profile

The Degree Qualifications Profile is a framework that illustrates clearly what students should be expected to know and be able to do once they earn their degrees. The Degree Profile is organized around five broad areas of learning that are integrated to represent a widely shared curricular goal for graduates regardless of the students' field of specialization.

Specialized knowledge is the knowledge students demonstrate about their individual fields of study.

Broad knowledge transcends the typical boundaries of students' first two years of higher education and encompasses all learning in broad areas through multiple degree levels.

Intellectual Skills are used by students to think critically and analytically about what they learn, broadening their individual perspectives and experiences.

Civic Learning is that which enables students to respond to social, environmental, and economic challenges at local, national, and global levels.

Applied Learning is used by students to demonstrate what they can do with what they know.

ATCC Outcomes

Alexandria Technical & Community College has a comprehensive assessment plan for each of its programs. The programs' learning outcomes are correlated with the college's General Learning Outcomes. Participation in the Degree Qualifications Profile has provided programs the opportunity to take assessment to the next level and align program learning outcomes with industry expectations of workforce skills and knowledge.

ATCC Marketing Program

Occupational and Career Skills Technical Learning Outcomes	ATCC General Learning Outcomes	Degree Qualifications Profile Outcomes
1) Marketing Planning Developing a marketing plan Brand development Creating strategy Evaluating and control Understanding of basic economics	Core literacy Occupational and career skills Informational and technology use skills Community participation	Intellectual skills Applied learning Specialized knowledge Broad integrative knowledge

2) Management Skills Planning Leading Organizing Training Controls	Core literacy Occupational and career skills Informational and technology use skills Community participation	Intellectual skills Applied learning Civic learning Specialized knowledge Broad integrative knowledge

3) Sales Developing customer relationships Understanding customer needs Talk about product in terms of FAB's Closing the sale and overcoming objections After sales service	Core literacy Occupational and career skills Community participation	Applied learning Civic learning Specialized knowledge Broad integrative knowledge

4) Professional Readiness Time management Interpersonal communication skills Emotional intelligence Problem solving skills Business etiquette	Occupational and career skills Community participation	Applied learning Civic learning Broad integrative knowledge

5) Financial Understanding Basic accounting skills Develop a proforma Basic financial information Legal and ethical implications	Core literacy Occupational and career skills Informational and technology use skills	Intellectual skills Applied learning Specialized knowledge Broad integrative knowledge

6) Embracing Diversity and Global Awareness Global business mentality Conflict resolution skills Understanding and respecting cultural differences	Occupational and career skills Community participation	Intellectual skills Civic learning Broad integrative knowledge

Marketing Program Liberal Arts Courses	ATCC General Learning Outcomes	Degree Qualifications Profile Outcomes
Introduction to Computers	Core literacy Informational and technology use skills	Intellectual skills

Composition I	Core literacy Informational and technology use skills Community participation	Intellectual skills Civic learning Broad integrative knowledge

Public Speaking	Core literacy Occupational and career skills Informational and technology use skills Community participation	Intellectual skills Civic learning Broad integrative knowledge

Ethics	Core literacy Informational and technology use skills Community participation	Intellectual skills Applied learning Civic learning Broad integrative knowledge

Consumer Economics and Finance	Core literacy Occupational and career skills Informational and technology use skills Community participation	Intellectual skills Applied learning Civic learning Specialized knowledge Broad integrative knowledge

Sponsored by Alexandria Technical & Community College with support from the
Lumina Foundation and the Higher Learning Commission